For the past eight years, Ciarra has been more than just a name on a kitchen appliance. We’ve been a familiar presence in our customers’ homes — a silent helper during family dinners, a reliable partner for Sunday brunches, and a quiet companion in the late-night cooking sessions that fill the air with comforting aromas. From our earliest days to becoming a brand trusted by thousands of households around the world, every anniversary has been a chance to pause, reflect, give back, and celebrate the people who made this journey possible.
From 2021 to 2025, each year’s anniversary event became more than a sale — it became a heartfelt “thank you.” And as our celebrations grew in size, so did our reach, our community, and our connection with customers.
2021 & 2022 – Building Influence, Strengthening Bonds
In 2021, Ciarra’s anniversary celebrations began to evolve alongside our growing social media presence. Our community of followers expanded rapidly, with thousands of home cooks, design enthusiasts, and food lovers engaging with our content. They shared their own kitchen moments — sizzling pans, perfectly plated dishes, and stories of how our products made cooking easier and more enjoyable.
By 2022, those connections deepened in ways we never imagined. Customers began sending us heartfelt video messages from all over the globe, each one a personal blessing for our continued growth. These videos featured people proudly showing off their Ciarra range hoods, induction cooktops, and other appliances in action. Some shared how a new Ciarra hood had finally solved lingering odor problems in their kitchens; others spoke about how their induction cooktops made weekday dinners quicker and more enjoyable.
Product testing became an exciting, organic part of the celebrations. Influencers and everyday users posted real-time reviews, testing our products on camera, and sharing their experiences with friends and followers. These authentic moments showcased the reliability, style, and performance of Ciarra appliances — and they also provided invaluable feedback that helped us keep improving.
2023 – A Simple Thank You
In 2023, we took a modest but heartfelt approach: a 10% sitewide discount as a gesture of appreciation for our loyal customers. By then, Ciarra’s annual sales had already reached $8 million, and our anniversary campaign sparked a 15% increase in monthly orders compared to the previous year.
It wasn’t just about the numbers — it was about starting a tradition. We wanted our anniversary to be the best time of year for our customers, not only because of savings but because it felt like a shared celebration.
2024 – Bigger, Bolder, and More Generous
By 2024, our community had tripled in size, with our mailing list growing faster than ever and annual sales reaching $12 million. For the first time, we launched our boldest promotion yet — $80 off across the entire site.
The results were record-breaking:
- +45% increase in orders during anniversary week
- +38% increase in total revenue compared to 2023
- A wave of glowing reviews from bloggers, home chefs, and kitchen enthusiasts
More than a sale, this celebration was proof that our bond with customers had become a true partnership.
2025 – Our Biggest Celebration Yet
This year marks Ciarra’s 8th anniversary, and we wanted to honor it with our most generous offer ever: 28% off sitewide. The number is symbolic — 8 years of history, doubled in appreciation for the love and loyalty we’ve received.
In 2025, Ciarra is projected to surpass $188 million in annual sales, with anniversary week expected to bring more than double last year’s orders. Our founder summed it up best:
“Even if it means cutting into our margins, our anniversary is the time to give back. Our fans have given us so much — it’s only right to thank them with a deal they’ll never forget.”
A Year of Extraordinary Growth
Beyond sales figures, what makes this year so special is the sheer demand for our products. From sleek cooker hoods to innovative induction hobs, several of our best-sellers sold out completely — becoming hard-to-find favorites across Europe and beyond.
But the highlight of the year? The heartfelt messages from customers. Thousands took the time to send blessings, share memories, and express how Ciarra feels like part of their family. These words of support have become a source of pride for our entire team, reminding us why we do what we do.
Why Customers Love Ciarra
1. Thoughtful Product Development
We start with real problems and create solutions that are tested, refined, and perfected before they reach your home. Every detail — from the curve of a hood’s design to the responsiveness of an induction cooktop — is considered with the user in mind.
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2. Value Without Compromise
Ciarra’s mission is to make high-quality kitchen appliances accessible to more people. Our pricing is competitive, but our products rival or exceed those of far more expensive brands in performance, durability, and style.
3. Sustainability and Innovation
Eco-conscious design is built into our DNA. Our Plasma⁺ air purification technology eliminates harmful particles without disposable filters, reducing waste and supporting a cleaner planet.
Looking Ahead
From 2023 through 2025, our anniversary celebrations have grown right alongside our brand — bigger savings, more happy customers, and a community that feels more like family every year. Along the way, we’ve been lucky to receive hundreds of genuine product reviews from bloggers, YouTubers, and influencers who use and truly love Ciarra appliances. That kind of feedback doesn’t just build our reputation — it’s proof of the quality, trust, and connection that define who we are.
Real Stories from Real Customers
At Ciarra, we live for the feedback we get from our customers. These aren’t just star ratings — they’re personal stories about how our products make everyday life better. They inspire us to keep pushing forward and refining everything we make. Here are just a few that have stuck with us:
Jay and Ari – YouTube Creators
Jay and Ari recently shared their experience using the Nosh Oven, and it’s safe to say they were impressed. They whipped up a batch of egg tarts for their family, raving about the oven’s sleek design, pre-set recipe menus, and how easy it was to get perfect results every time.
What really blew them away? The self-cleaning function. In their words:
“The self-cleaning feature was a total game-changer. We hit the button, waited for the cycle to finish, gave it a quick rinse, and it looked brand new.”
They even did a side-by-side test cooking salmon in the Nosh Oven versus a traditional oven. Same ingredients, same cooking time — but the Nosh Oven’s steam-then-bake process kept the salmon juicier, more flavorful, and simply better looking on the plate.
Avid Home Gardener
One customer, who grows her own vegetables, told us the Nosh Oven is now her go-to for preparing fresh produce. She loves how it locks in natural flavors without overcooking, saying it feels more like having a personal chef than just another kitchen appliance.
A Full Ciarra Kitchen
Another loyal fan upgraded their entire kitchen with Ciarra — from the range hood to the cookware and induction cooktop. They couldn’t stop talking about how well the pieces work together. The range hood keeps the air fresh, the induction cooktop heats up fast and evenly, and the non-stick cookware makes clean-up a breeze.
“Honestly,” they said, “it performs like high-end brands but costs so much less.”
Life on the Road
For one van life enthusiast, our Portable Induction Cooktop and Portable Range Hood were game-changers. Compact, efficient, and easy to travel with, they let her cook fresh meals no matter where she parked.
“Cooking dinner while watching the sunset from my van? That’s living the dream. These products make anywhere feel like home.”
These stories — from families in their kitchens to travelers on the road — are why we do what we do. They’re not marketing copy; they’re real experiences shared by real people who trust Ciarra to be part of their daily lives.
Why It Matters
Every video, every review, every photo we receive from our customers is more than a pat on the back — it’s a reminder of the connection we’ve built. It’s proof that our products aren’t just sitting on countertops — they’re helping create moments, memories, and meals worth sharing.
As we celebrate our 8th year, we’re more motivated than ever to keep delivering appliances that make life in the kitchen better — with smart features, beautiful designs, and eco-conscious innovation.
Ciarra’s story has never been just about sales. It’s about the people who believe in what we do and invite us into their homes. And to every single one of you — thank you. Here’s to cleaner air, smarter kitchens, and a more sustainable future.
Happy Anniversary, Ciarra!